HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 222 The Guy Holding the Camera Somewhere around 1965, in a garage outside Stockholm, a man has his head under the hood of a car on a weeknight. The show is three weeks away. Someone stands behind him with a Super-8 camera, filming nothing in particular. That footage sat on a reel, then on a DVD, then in a drawer, and this month it ended up on our YouTube channel, almost half an hour of it....
about 1 month ago • 23 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 221 The People Standing Just Off to the Side of the Photo Most car history books tell you the big stuff. The famous car, the famous builder, the year it won the big show. I have read a lot of those books, and I love them. But the part I keep chasing is the stuff that usually gets left out. Who mixed the paint. Who stitched the interior. What a guy traded to get his scallops done. The exact...
2 months ago • 19 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 220 The Uncertain-T Builder Walked Into My Local Bar There is a bar in Oslo called Teddy's Softbar that has looked the same since 1958. Same tile, same booths, same light. I have spent a lot of evenings in there. A couple of days ago, I spent one of them standing at the back wall with a beer in my hand, next to a hot rod builder who had traveled about as far as a person can to get there....
3 months ago • 19 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 219 Last weekend of June, my club, the Coupe Devils of Norway, hosted our 16th annual Rod & Kustom Bonanza in the deep woods of Norway. Three days of traditional hot rods, customs, music, pinstripers, food, and friends. Then the field emptied, and the year reset. I wrote a lot about the Bonanza in June. The editorial in last month's newsletter. Three Friday Brand Anchor posts working up to...
4 months ago • 20 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 218 Sixteen Years in the Deep Woods of Norway The last weekend of June, my car club, the Coupe Devils, hosts our 16th annual Rod & Kustom Bonanza here in Norway. June 26, 27, and 28. Three days of traditional hot rods, kustoms, music, food, and friends in the deep woods of Norway. I have been thinking about how to write this editorial all month. The truth is that the show has been on my...
5 months ago • 19 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 217 This month, I want to talk about something that came up on social media in April. We posted a photo of Teddy Zgrzemski and Bill Hines, and wrote about how Bill took Teddy under his wing when he was 12 years old. Bought him lunch and breakfast as payment. Taught him the trade. That post reached almost 47,000 people on Facebook. Over a thousand reactions. But what caught my attention was...
6 months ago • 17 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 216 For over 200 issues, the Monthly Kustomrama Newsletter has been the place where new Kustomrama stories first appeared. You read them here before they went anywhere else. I liked that. It felt right. The people who cared the most got the stories first. This year, we changed our approach on Facebook and Instagram. Instead of using the feed to push out links and spread material, we started...
7 months ago • 17 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 215 This month’s newsletter is dedicated to one of the most hardcore hot rodders to ever walk and race the face of this earth. On February 4th, we were saddened to learn that Ed “Isky” Iskenderian passed away at the age of 104. One hundred and four years. Think about that. Ed didn’t just witness hot rodding from its earliest days; he helped build it. From racing on the Southern California...
8 months ago • 16 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 214 January is already in our rearview mirror, and we've cruised into February while watching fresh photos and videos roll in from the 76th Annual Grand National Roadster Show. What a way to kick off the year! Another amazing show we wish we could’ve attended...maybe 2027 will be our year to go back. Over the past months, our Swedish friends have been a big source of inspiration. Thanks to...
9 months ago • 13 min read