HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 206 If 2025 has a theme, it’s fire. And no, we’re not talking about the weather, though it’s heating up, too. We’re talking flame paint jobs. They’re back, and hotter than ever. From subtle scallops to wild, full-body licks, flames are burning up the streets, shows, and social feeds. This past weekend, the latest blaze to hit the road came straight out of Stockholm, Sweden, where Alexander...
about 1 month ago • 15 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 205 May Editorial – A Quick Reality Check (and an Exciting Look Ahead) May has been a friendly reminder that Kustomrama is still a side hustle for me. If you live in Norway and have small kids, you probably know what I mean (and I bet it’s a worldwide thing). I just got back from nearly a week on Crete with my day job. I had planned to wrap up this newsletter while I was there, but… well,...
2 months ago • 14 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 204 Happy April, Reader, This month, we're shining a spotlight on two remarkable individuals who embody the spirit of our Swedish division: Mats Wallander and Björn Ramsten. If you made it to the Stockholm Hot Rod & Kustom Show last month, you might have had the pleasure of meeting them at our Kustomrama stand. Mats and Björn have been instrumental in preserving and sharing the rich...
3 months ago • 16 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 203 Dear Kustomrama Family, Just as I was getting ready to send out our latest newsletter, some sad news came in that stopped me in my tracks. We've lost Gene Winfield, the King of Cool. It felt right to rewrite this note to honor a man who’s been such a big part of our world. The King of Cool: Remembering Gene Winfield The day we all dreaded has sadly come. Gene Winfield, a true pioneer...
4 months ago • 14 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 202 Dear Reader, As we dive into February, many of you are attending the 75th Anniversary Grand National Roadster Show in Pomona, marveling at the array of spectacular rides. It’s an exciting time for everyone in the custom car community, and though I can’t be there in person, I’m eagerly following along from afar. This year's show is not just any event—it's a historical milestone with the...
5 months ago • 12 min read
Happy New YearReader Get ready to ride into 2025 with the January Edition of the Kustomrama Newsletter KUSTOMRAMA NEWSLETTER NO. 201 Happy New Year! As we launch into 2025, it's the perfect moment to reflect on a year rich with extraordinary stories and unforgettable cars from around the globe. The past year was packed with moments that remind me why I cherish this scene so much. A month ago, we traveled to Japan for the Yokohama Hot Rod and Custom Show, a trip I have been dreaming about for...
6 months ago • 9 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 201 Welcome to the December edition of the Kustomrama Newsletter, which we’re excited to call the Japan Special! While the Christmas madness was ramping up back home, I had the incredible opportunity to jet off to Tokyo with two good friends from the Coupe Devils car club. We finally made it to the Yokohama Hot Rod Custom Show show, a dream nearly 15 years in the making. It was my first...
7 months ago • 15 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 200 Dear Kustomrama Family, Here we are at the 200th edition of the Kustomrama Newsletter. It's hard to believe that it's been 14 years and 278 days since the very first Kustomrama Newsletter was sent out back in March 2009. I was just 27 then. Now I'm 42 and a dad to two great boys who, fingers crossed, might keep this passion for hot rods and customs alive long after I've hung up my keys....
8 months ago • 15 min read
HeyReader Below are thelatest news and updatesfrom your friends at Kustomrama KUSTOMRAMA NEWSLETTER NO. 199 As we usher in the fall season, another eventful month has entered the history books. Here in Norway, it's that time of the year when our beloved cars retreat into hibernation. This weekend, I tucked my '34 away in its winter cave, marking the shift from the open roads to the cozy indoors. Now, it's time to stoke the fireplace and dive into the trove of stories we've collected over the...
10 months ago • 13 min read